03 Feb In the mood for money
Emotions steer our world. A Happy. Sad. Excited.
It’s incredible how much we’re influenced by our emotions.
Many sectors use this in their marketing.
For years generations have been enticed to give to Charities, to visit attractions, or even support politicians – all through emotional messaging.
So it’s odd that Financial marketing is product based. Especially when we can prove more human emotional messaging works. Over recent years, we’ve taken the best of these techniques and successfully applied them to Finance, to great effect.
We’ve helped give a major banking brand a real beating heart, we’ve launched products which customers actually really want and even made customer journeys feel good for customers.
That’s the real power of emotional messaging.
So I challenge the Financial Sector. Make me feel. Make me belong.
If you don’t someone else will.