CAMPFIRE INSIGHT: SCIENCE THAT LEADS YOU TO YOUR NEXT DESTINATION

By combining leading edge data analysis and research techniques we make insight understandable and applicable. We’ll help you see where to focus next, and then support you on that journey.

DATA ANALYTICS:
DISCOVERING UNTOLD STORIES

All data holds stories yet to be told. We help you translate what we’ve found into a new direction for your marketing and great results for your business.

CO-CREATION: where RESEARCH meets CREATIVITY

We believe that when you get clients and customers involved in creating messages and propositions, you get far more effective marketing.

During co-creation workshops, we use emotional stimulus to spark visceral responses to new ideas. We then take the results to construct messaging that delivers much stronger results.

QUALITATIVE RESEARCH:
TAKING TIME TO FOCUS

We are independent research specialists with over 20 years’ experience helping clients understand their customers, supporters and markets.

We create positive workshop environments and come away with clear, actionable insights.

ONLINE PANELS: WHERE QUALITATIVE MEETS QUANTATIVE

Co-creation can give us a number of routes to test, so we put them to an online panel to find the best.

Using a demographically weighted UK panel, thousands of consumers give us their views – this includes some of your customers, to increase depth of learning.

The result: quantitative and qualitative evidence of the best approach for you.