TASK: Create an integrated campaign to generate more gifts in Wills
Campfire conducted several focus groups to discover the best spokesperson for Alzheimer Society’s next legacy campaign. We tested celebrities, scientists, supporters who have already pledged and beneficiaries. It turns out that people want to hear from people like Lorraine Brown who was diagnosed with early onset dementia at just 61 years old. Lorraine speaks from the heart shes passionate about the work of the Alzheimer’s Society and shes made a gift in her Will to the charity. Who better to inspire others to do the same?
Lorraine now features in a highly successful integrated campaign featuring DRTV, DM and online activity.
TASK: Create the charity’s first DRTV ad
Wood Green are a highly regarded charity by the people that have had direct access to their work and centres in and around Cambridgeshire. To expand their brand reach and appeal, we produced their very first national commercial.
TASK: To use press to support the Christmas appeal
When anywhere seems safer than home, thousands of young people are forced to sleep rough, and at Christmas it’s especially difficult. We produced full page press ads to get the point across for Centrepoint.
TASK: Drive engagement through outdoor
To gain maximum leverage from an integrated campaign around their animal centres, messages and images across door drops, press and posters were identical.
TASK: To recruit new members
It’s easy to fall in love with the UK’s beautiful wildlife. This multimedia campaign for the Wildlife Trust prompts people to turn that love into support.
TASK: Persuade people to consider making a gift in their Will
A homeless young person has the same dreams as everyone else. This campaign for Centrepoint invited people to challenge their prejudices.
TASK: Secure new legacy income
Our research told us what prospective donors needed to hear and who should say it.
With both personal and tragic experience of dementia, Sir Tony Robinson was the perfect spokesperson. The DRTV led multimedia media campaign broke this January.
TASK: To support a recruitment campaign engaging the nation to say thank you on Armed Forces Day
As part of a public engagement social campaign, we produced a short explainer video featuring people of all ages and backgrounds saying thank you to our Nation’s current and ex-service men and women. This was supported outdoor using Ad-vans in key locations.
The campaign reflects the deeply powerful positivity of the Combat Stress brand and entices people to engage and support online across social media.
Ellie Harrison is a hugely popular presenter on the BBC’s Countryfile programme and the perfect spokesperson to front the new recruitment campaign we’ve produced for the South West Wildlife Trust. Timed to coincide with the release of the 2016 State of Nature report, Ellie’s impassioned plea for more people to say YES to Wildlife struck the perfect balance between the rational and the emotional.