TASK: Use research to discover more about motivating members
English Heritage cares for over 400 historic buildings and sites but only became a charity in 2015. The aim is for the organisation to become self-sufficient by 2023 so there is an imperative to build new funding for monuments such as the world famous Ironbridge in Shropshire. As part of that initiative, Campfire is driving a range of propositions into research to find and develop the message that will be most attractive to members and other audiences.
TASK: Give the cause of deafness cut- through for DRTV
We held co-creation sessions with both Action on Hearing Loss supporters and beneficiaries to find the most motivating proposition for a DRTV commercial. This was the result…
TASK: Agree a new recruitment proposition
Women for Women International works with women who have suffered terribly in war. It had struggled to reach a recruitment message so we involved the whole organisation in creating a new one. It resulted in far stronger creative that captured the uniqueness of this cause.
Our methodology helps clients explore every part of the creative rainbow. It means we can take forward stronger or more contentious creative adcepts to our online research panel that might ordinarily have been rejected. Our panellist give us a clear measurement on which idea they prefer.