ANIMATING A DREAM

Centrepoint

TASK: Bring to life the true value of Gifts in Wills

Centrepoint are all about making dreams come true for the young people they help. As part of a new legacy marketing drive, we produced this animated film for use in digital channels. It highlighted an extraordinary young woman working hard to achieve her ambition of becoming a lawyer.

BRINGING THEM HOME FOR CHRISTMAS

RNLI

TASK: Build greater engagement with the cause throughout the fundraising year

We have helped RNLI build a vibrant and continuous narrative on both print and digital platforms throughout 2017, culminating with this year’s Christmas Appeal.

A DIFFERENT SPIN

St John Ambulance

TASK: React to a media opportunity

When The British Red Cross suggested the NHS was facing a humanitarian crisis, St John Ambulance asked us to produce a social media campaign urging people to help out the nation’s beleaguered healthcare provider. To gain maximum impact it was produced in 24 hours.

OUT OF THE ORDINARY

RNLI

TASK: Build greater engagement with the cause

To support fundraising throughout 2017 for the RNLI, we are building a new narrative on both print and digital platforms around the extraordinary people who risk everything to save others.

THE POWER OF YES

The Wildlife Trust

TASK: Recruit new members

The Wildlife Trust is winning some of the battles to save our wildlife. Our social media campaign showed they could do better still if more people said YES to supporting.

INTEGRATING MESSAGES OFF AND ONLINE

Wood Green

TASK: Amplify integrated messaging

To support a large print campaign we produced a social media campaign to build the core fundraising message.

USING THE VIRTUAL WORLD TO SAVE THE WILD WORLD

SOUTH WEST WILDLIFE TRUSTS

Social media has its own unique communication conventions. Namely that if you want to be seen, make your content topical, give your headline the clout of a newspaper leader and whatever you do – keep everything short and snappy!

We obeyed all the rules to ensure The Wildlife Trusts’ new recruitment campaign caught the eyes of some of the busiest people on the planet, using Facebook and Twitter.

Maximum integration, maximum emotional clout

Alzheimer’s Society

TASK: Secure new legacy income

Our in depth supporter research told us what prospective donors needed to hear and who should say it.

With both personal and tragic experience of dementia, Sir Tony Robinson was the perfect spokesperson. The DRTV led multimedia campaign broke this January.