TASK: React to a media opportunity
When The British Red Cross suggested the NHS was facing a humanitarian crisis, St John Ambulance asked us to produce a social media campaign urging people to help out the nation’s beleaguered healthcare provider. To gain maximum impact it was produced in 24 hours.
TASK: Build greater engagement with the cause
To support fundraising throughout 2017 for the RNLI, we are building a new narrative on both print and digital platforms around the extraordinary people who risk everything to save others.
TASK: Recruit new members
The Wildlife Trust is winning some of the battles to save our wildlife. Our social media campaign showed they could do better still if more people said YES to supporting.
TASK: Amplify integrated messaging
To support a large print campaign we produced a social media campaign to build the core fundraising message.
Social media has its own unique communication conventions. Namely that if you want to be seen, make your content topical, give your headline the clout of a newspaper leader and whatever you do – keep everything short and snappy!
We obeyed all the rules to ensure The Wildlife Trusts’ new recruitment campaign caught the eyes of some of the busiest people on the planet, using Facebook and Twitter.
TASK: Secure new legacy income
Our in depth supporter research told us what prospective donors needed to hear and who should say it.
With both personal and tragic experience of dementia, Sir Tony Robinson was the perfect spokesperson. The DRTV led multimedia campaign broke this January.