A NEW HUMAN FACE FOR A FAVOURITE INSTITUTION

RNLI

TASK: Increase supporter income and engagement

To produce a new more engaging narrative across all their supporter appeals for 2017, we present new insights into the amazing crewmen and women who form the heart of the RNLI in every communication.

WHEN CONFLICT COMES HOME

Combat Stress

TASK: Donor recruitment

We’ve helped Combat Stress improve acquisition results by tapping into latent patriotism and a realistic portrayal of the difficulties of military trauma.

TAKING THE EXPERIENCE TO THE PEOPLE

World Vision

TASK: Create new easily transportable mobile sales units

World Vision asked us to help their sales teams bring alive the wonders of child sponsorship. We produced six individual story pods, each with its own uniquely sourced storytelling props.

GOING THE EXTRA MILES

Children’s Air Ambulance

TASK: Recruit new supporters more cost effectively

By producing more powerful and heartfelt messaging we’ve helped the Air Ambulance achieve cold acquisition response rates of over 12%.

THE POWER OF THE POSITIVE

RNIB / ACTION FOR BLIND PEOPLE

TASK: To engage people to support Activity Clubs

Our approach used an emotive case study to engage supporters in helping children benefit from confidence building Actionnaires Clubs. They were invited to express personal support in messages displayed across the centres.

A DETAILED AND HIGHLY EMOTIONAL APPEAL

WORLD VISION UK

TASK: To develop a mid-value appeal to engage existing supporters

Targeting higher value supporters, World Vision’s ground breaking programme was explained in sufficient depth to entice support of more wealthy donors. They were also encouraged to follow the progress and impact of their support online.

Firing local passions

Public Broadcasting Service

TASK: Attract new revenue streams after central government cutbacks

PBS is America’s most respected broadcaster. Our creative solution tapped into the importance of protecting community programmes and the passion Americans have for their home state. The excellent results have helped secure the future of the broadcaster that brought us Sesame Street.