TASK: Increase supporter income and engagement
To produce a new more engaging narrative across all their supporter appeals for 2017, we present new insights into the amazing crewmen and women who form the heart of the RNLI in every communication.
TASK: Donor recruitment
We’ve helped Combat Stress improve acquisition results by tapping into latent patriotism and a realistic portrayal of the difficulties of military trauma.
TASK: Create new easily transportable mobile sales units
World Vision asked us to help their sales teams bring alive the wonders of child sponsorship. We produced six individual story pods, each with its own uniquely sourced storytelling props.
TASK: Recruit new supporters more cost effectively
By producing more powerful and heartfelt messaging we’ve helped the Air Ambulance achieve cold acquisition response rates of over 12%.
TASK: To engage people to support Activity Clubs
Our approach used an emotive case study to engage supporters in helping children benefit from confidence building Actionnaires Clubs. They were invited to express personal support in messages displayed across the centres.
TASK: To develop a mid-value appeal to engage existing supporters
Targeting higher value supporters, World Vision’s ground breaking programme was explained in sufficient depth to entice support of more wealthy donors. They were also encouraged to follow the progress and impact of their support online.
TASK: Attract new revenue streams after central government cutbacks
PBS is America’s most respected broadcaster. Our creative solution tapped into the importance of protecting community programmes and the passion Americans have for their home state. The excellent results have helped secure the future of the broadcaster that brought us Sesame Street.