TASK: Create an engaging DM communication focussing on education
World Vision sponsors love to send Christmas and birthday cards to their sponsored children but how can we engage them at other times of the year?
Include beautifully illustrated Storyteller Spinners that children can use to spark their imaginations and create amazing stories. Sponsors were motivated to return these educational devices to their sponsored children. Thousands chose to include a donation to help other children for whom education seems an impossible dream.
TASK: Challenge the existing cold control pack
Newborn kittens dumped like rubbish at a waste treatment centre, the cruelty beggars belief and the animal lovers amongst us were moved to tears. But the marketers in us saw it as the ideal heart-wrenching story with which to challenge Wood Green’s cold control pack. Currently, the packs are neck and neck with the kittens bringing in a higher average gift.
This shocking tale with a happy ending was perfect for video too. (Don’t forget your tissues.)
TASK:Generate quality legacy leads amongst supporters
Bring together two things that Gloucestershire Wildlife Trust supporters love: their local countryside and their offspring (not necessarily in that order). Combine those with some beautiful evocative copyadd stunning photography and include the inspirational message that you can pass on the things you love to your grandchildren.
The end result: A highly-motivating legacy mailing perfectly in step with its target audience.
TASK: Raise more unrestricted funds after the success of your Christmas appeal
Every fundraiser knows that Christmas is the highlight of the year so how do you get donors motivated to give again in the Spring? We shared transformational stories of homeless young people and how Centrepoint (and their supporters) have helped to unlock entire futures.
Catherine, Zinnia, Chelsea and Mai Thao now have better housing, skills, health and education. Lets throw into the mix two regional versions and a film featuring a case study from the mailing to discover if these can uplift response. Time will tell…
TASK: Create an integrated donor appeal with added Christmas sparkle
9-year-old Lily-Grace loves RNIBs Talking Books service. It allows her to indulge in the wonderful world of literature absolutely free and she says it makes her feel magical and special. The only issue is that there are still only a small percentage of titles available for blind and partially people like Lily-Grace to enjoy.
This integrated appeal which included a direct mail pack, emails and an online film invited supporters to help RNIB record new titles. The results exceeded all expectations.
TASK: Help young people achieve their dreams
How do you get to university when you can’t afford the train to get there? Homeless young people have the ambition but not the resources to improve their education. This appeal produced for mid and high value donors used tactile involvement techniques to deliver a hugely successful result.
TASK: Increase supporter income and engagement
To produce a new more engaging narrative across all their supporter appeals for 2017, we present new insights into the amazing crewmen and women who form the heart of the RNLI in every communication.
TASK: Donor recruitment
We’ve helped Combat Stress improve acquisition results by tapping into latent patriotism and a realistic portrayal of the difficulties of military trauma.
TASK: Create new easily transportable mobile sales units
World Vision asked us to help their sales teams bring alive the wonders of child sponsorship. We produced six individual story pods, each with its own uniquely sourced storytelling props.
TASK: To engage people to support Activity Clubs
Our approach used an emotive case study to engage supporters in helping children benefit from confidence building Actionnaires Clubs. They were invited to express personal support in messages displayed across the centres.