Emotion is key to getting people to engage and no medium does that better than film.
TASK: Establish DRTV as an acquisition channel
The nation’s largest dedicated first aid charity is over 140 years old, and had never fundraised on television before. Our 90 and 60 second commercials highlighted the tragedy of people who die every year for the lack of available first aid.
TASK: Recruit regular givers at 12 a month
Centrepoint’s Sponsor a Room product has made a significant contribution to their work supporting homeless young people. Our new DRTV ad rolled out across national and digital channels has helped continue that success.
TASK: Normalise Will making
A third of people die without making a Will in the UK. To help make the process seem less daunting, this three-minute film sponsored by Centrepoint answers the questions most people have.
TASK: Show the realities of early onset Alzheimer’s
To inspire people to give a gift in their Will to Alzheimer’s Society we created this short film about Lorraine, who is coping with the condition at just 60 years of age.
TASK: Produce powerful, emotional content for a digital campaign
This moving film for Centrepoint featured the story of Samia, living testimony to the fact that a homeless young person has the same dreams and aspirations.
TASK: Produce a short, punchy and engaging film for social media
You have 60 seconds to convince someone to get off the fence and to say YES to supporting our endangered wildlife. This is what we produced.
TASK: Demonstrate the unique way Wood Green work
Our research showed that what makes the charity special is their ability to transform the lives of neglected animals and give them a second chance of happiness. These short social media films say it all.
TASK: Attract new and younger supporters
Too often in the UK, disability causes fail to enjoy the profile and income they deserve, or worse they are often viewed negatively. So for the brilliant National Star we created the ‘Can Do’ campaign.
A campaign highlight is a motivational film featuring ‘Embarrassing Bodies’ star, Dr Dawn Harper.
TASK: Produce a video to promote The Forces Lottery
One barrier to playing lottery products is a lack of understanding. So we created a simple online explainer video to overcome this barrier. The result, a short and simple animation giving the viewer a clear understanding in just 60 seconds.
TASK: Engage the nation to say thank you on Armed Forces Day
To promote the new positivity of the Combat Stress brand and as part of a public engagement and social media campaign, we produced a film encouraging people to show thanks to current and ex-service men and women. This was supported outdoors using Ad-vans in key locations and fundraising in traditional media.
Ellie Harrison is a hugely popular presenter on the BBC’s Countryfile programme and the perfect spokesperson to front the new recruitment campaign we’ve produced for the South West’s Wildlife Trusts. Timed to coincide with the release of the 2016 State of Nature report, Ellie’s impassioned plea for more people to say YES to Wildlife struck the perfect balance between the rational and the emotional.