Christmas around the Campfire

Introduction

At Campfire, the season of goodwill is an important time for our clients. To make the most of it, planning normally starts around Easter.

We believe we have collaborated on creating some of the strongest campaigns in the sector over the holiday season.

So dig out your egg nog from the fridge, sit back and relax, whilst we retell some of our tales from around the Campfire last Christmas…

Centrepoint
Everyone should have somewhere to go and someone to share Christmas with, however as many as 18,000 young people are at risk of homelessness over the festive period. For Centrepoint’s hard-hitting Alone campaign, we focussed on the many young, homeless people who will feel desperately isolated this winter. With the help of Centrepoint many homeless young people can find the support they need and move on to a brighter future.

Christian Aid
Christmas is just like any other time of the year for families and communities torn apart by conflict across the world. Our Be a Peacemaker campaign raises awareness of this tragedy, and focuses on the incredible people who work to rebuild peace in very challenging situations. Campfire also created the Christmas Aid Appeal identity to prompt supporters to give to help families forced out of their homes at what should be the happiest time of the year.

Independent Age
Independent Age provide an invaluable friendship service for thousands of older people who experience loneliness. More than at any other time, Christmas can stir up terrible feelings of loss and isolation. Campfire’s Christmas appeal Bring Joy this Christmas shows supporters how a visit from Independent Age volunteers like Joy can mean so much to older people during the festive season.

RNIB
Our Christmas campaign educates supporters on their much-loved Talking Books service – a free library of over 29,000 recorded books available to people with sight loss. This appeal which features the irrepressible Brian Blessed calls on supporters to give what they can to help RNIB record more titles to inspire and educate those affected by sight loss – this Christmas, and all year round.

Stroke Association
The Stroke Association Christmas campaign I am more than my stroke shares the courageous stories of people dealing with the effects of stroke through what can be an especially difficult time of year. With the support of their families, friends and the Stroke Association, the campaign showcases that stroke survivors are more than the physical abilities and self-belief that they may have lost.

Wood Green, The Animals Charity
We cooked up a storm with Wood Green for their Christmas appeal, which contains a pet friendly recipe booklet for supporters and their furry friends. Sadly, many pets won’t get to enjoy such treats or even have a home of their own over winter. This integrated campaign asks people to help Wood Green provide care for all the abandoned animals that come to the charity’s door, during a very busy time of year.

…and last but not least.

Campfire
Yes, that’s right, even Campfire got in on the act with their very own Campfire Christmas card.

Featuring a couple of rather familiar plasticine faces, these hardened survivors battled the harsh elements of… 7°C Cheltenham, with only a small plasticine campfire to keep them warm.

Nick and Paul were joined around the Campfire by some fanplastic entries from the likes of Christian Aid Ireland, Alzheimer’s Society, World Vision and the Stroke Association.

However, after much deliberation, the honor of first place went to RNIB with their festive figurine of Lily Grace, from our award-winning Talking Books campaign!

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