1940-2019 – Video still rules

“Our sea will be a graveyard for Nazis until there are no more Nazis to threaten the liberty of the world.”

This stirring dialogue is taken from a Pathe News film made about the heroic defenders of London during the Blitz. Delivered with gusto in true 1940’s BBC style it provided the perfect dramatic backdrop to images of wrecked German planes rusting in the English Channel.

For the seven years of World War Two, millions queued at cinemas to see these short newsreels. All eager to see how the war was progressing and all desperate to be reassured that Britain had ‘matters in hand’.

Pathe delivered to the brief brilliantly and their patriotic narrative bolstered the nation through some dark days.

Fast forward to the present day and the age of digital. The Nazis may be gone but one thing hasn’t changed. Video remains the most effective way to deliver a marketing message.

A blog on Advanced Web Ranking revealed some astounding figures illustrating its abiding power.

  • Consumers are 27 times more likely to click on an online video ad than a standard banner ad
  • Social video generates 1200% more shares than text and images combined
  • Videos are 45 times more likely to rank on the first page of Google than text results
  • For mobiles, where videos account for half of all traffic

The power of video to deliver a message in a condensed and memorable way is unrivalled. Even more impressively, at Campfire Film we have found that when video is used in an integrated campaign, its ability to multiply the message can bring truly astounding results.

For RNIB we produced some animated videos for their crucially important Christmas campaign. The videos attracted over 342,000 individuals and helped the campaign smash all fundraising targets.

For other clients like Centrepoint, Alzheimers Society and Wood Green video are a key part of the marketing mix.

As one client said recently, “I would no more think of running a fundraising campaign without a video than I would running a direct mail pack without a donation form.”

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