Charity Advertising – Best Use of Film

As part of our job, we watch a lot of charity film. Here’s some of our favourites from the past year. We’ve rated them based upon four criteria – how informative they are, their impact, emotional content and the power they have to make people act or donate.   WWF   Many people still insist…

Read More

My dream job by Craig Chappell

Getting a foot in the door Let me tell you, being so nervous even your eyeballs are sweating is not a good look. More so, when you’re in a confined room, staring at esteemed professionals, who won’t think twice about tearing you and your work to shreds. Interview day had arrived for the Campfire role.…

Read More

1940-2019 – Video still rules

“Our sea will be a graveyard for Nazis until there are no more Nazis to threaten the liberty of the world.” This stirring dialogue is taken from a Pathe News film made about the heroic defenders of London during the Blitz. Delivered with gusto in true 1940’s BBC style it provided the perfect dramatic backdrop…

Read More

Need inspiration? Step inside the ‘Scampervan’

Campfire have had a busy year, this has meant we’ve needed more bums on seats to help us get through it. By the middle of summer, we’d reached bursting point. We desperately needed more space, especially a quiet space for creatives to get in the zone and come up with the magic. A building extension would…

Read More

GDPR – Has it murdered personalisation?

May 25th 2018. The day we saw as doomsday, the day that GDPR threatened to destroy the marketer’s greatest weapon – personalisation. Yet a year on, instead of diminishing its importance, it seems to have ushered in a new era of even smarter personalised content. SaleCycle ran a survey to ask marketers what their attitude…

Read More

How Tiltify is changing gamification for a new generation of fundraisers

This month saw the UK launch of the crowdfunding platform Tiltify, aimed specifically at livestreamers to help them raise money for charitable causes. Whilst fundraising through livestreaming is nothing new – with plenty of YouTubers and Twitch gamers using their content to mobilise their subscribers to donate – the fundraising platform marks a new era…

Read More

Google Analytics made simple

Introduction A first impression can become a last impression if your website isn’t user friendly, up-to-date or packed with content that people will be interested in. So how do you figure out which areas of your site aren’t cutting the mustard and need attention? Google Analytics has the answer… Set up correctly, the free web…

Read More

Three Charity Marketing Trends for 2019

It’s almost a couple of months into the New Year already! I know, we can’t believe it either. The world of marketing is always changing, and as technology advances we predict things are going to get even more exciting in the months to come. At Campfire, we see these advances as exciting opportunities to engage…

Read More

How will the new NCVO charity ethical principles apply to agencies?

Last week, The National Council for Voluntary Organisations published a new set of charity ethical principles to assist charity organisations in the areas of decision-making and the development of relevant policies. Devised with an advisory group of large and small charities this code of ethics has been established to help guide rather than dictate how…

Read More

Christmas around the Campfire

Introduction At Campfire, the season of goodwill is an important time for our clients. To make the most of it, planning normally starts around Easter. We believe we have collaborated on creating some of the strongest campaigns in the sector over the holiday season. So dig out your egg nog from the fridge, sit back…

Read More