Consumers are defined by what they share

The consumer of today’s world is proactive so naturally they want to be a part of creating the solution. Campfire’s co-creation process is tried and tested, with the voice of the audience right at the heart. It’s how we turn good intentions into awesome actions. And we had stacks of brilliant examples: We helped inspire… Read More

The Power of Collaboration

How co-creation gives you the competitive edge and guarantees long-lasting relationships with consumers. To truly engage with today’s empowered audiences, they need to become a real part of marketing solutions. Long gone are the days when you marketed ‘to’ consumers or broadcast ‘at’ them, modern marketing is about understanding and expressing an audience’s needs, desires… Read More