Alzheimer’s Society

ADVANCING MEDICAL SCIENCE

CHALLENGE
We were asked to create a DRTV-led, multimedia campaign to help Alzheimer’s Society fund new advances against one of the UK’s biggest killers.

APPROACH
Our research told us that what prospective donors wanted to hear about: new cures and breakthroughs. Sir Tony Robinson was the perfect choice as our spokesperson. Having lost his parents to the disease, he could talk about his own tragic experience of dementia.

The campaign delivered 11.1 million impacts, 153% increase in web traffic and lifted awareness by 30%.

It also raised £13 million to fund new research and won several creative awards.