Bacardi

3D Animation

Created by our digital agency Campfire MO, the brief was to show off the huge variety of Bacardi cocktails and evoke fond memories of enjoying a drink during the summer holidays.

First we used 3D animation to demonstrate the cocktail recipes in a fun way, then created bespoke drinks menus to be displayed on plasma screens in pubs and bars across the UK.

Bacardi sales increased by 600% on the cocktails featured in our animations. We’ll drink to that!