Wood Green

Helping pets in need

CHALLENGE
Wood Green help thousands of sick and abandoned pets but as a brand they were still relatively unknown and had little community fundraising.

Campfire were briefed to create a mass participation event to raise funds and raise awareness of their work.

APPROACH
The pets at Wood Green need a lot of care and grooming. By asking people to give up their own grooming routines, we created the Bad Hair Day challenge.

By binning the brush and banishing the beard trimmer, hundreds of people found it was an easy, fun way to take on a challenge and support pets in need.