Centrepoint

Too Scared to Sleep Integrated Campaign

Centrepoint’s Sponsor a Room product has made a significant contribution to their work supporting homeless young people. To continue their success and recruit regular givers at £12 a month, we created an integrated campaign based upon a simple, upsetting fact: homeless young people are too scared to sleep at night because of the dangers they face.

The campaign included a DRTV ad, which rolled out across national channels, as well as social advertising, press activity and inserts.