Centrepoint

ENDING HOMELESSNESS

CHALLENGE
We were asked to develop a series of campaigns to help Centrepoint end of our society’s biggest ills – homelessness.

APPROACH
Our research uncovered a deep human truth. Homeless young people have the same dreams and aspirations as any other young person. This insight led the development of campaigns to drive regular giving and gifts in Wills.

Our campaigns for Centrepoint have raised monthly income and pledges worth over £25 million and won multiple industry awards.