Peacemaker Integrated Campaign
Christmas is never an easy time to be heard. With every charity trying to get noticed first, we took a more peaceful approach to Christian Aid’s Christmas campaign focusing in on an essential truth of our modern world: there is not enough peace in the world.
Be a Peacemaker this Christmas was the simple, pure and beautiful campaign message. It was a thought big enough to stretch across different channels and, essentially, it was uniquely Christian Aid.
The campaign ran both online and offline, showcasing the real Christian Aid peacemakers who work on the ground healing lives – and promising donors and prospects: peace is possible.