The Cyclists’ Touring Club are on a mission: to get people out of their cars and onto their bikes. But in recent times the organisation had been struggling to attract the members and retain the influence they needed. Campfire were asked to develop a new brand with fresh energy, passion and purpose to help reverse the situation.
Following a co-creation process, including staff, trustees, members and thousands of external stakeholders, Campfire created a new name – CYCLING UK – and with it, a vibrant new brand personality. The new brand look, personality and architecture has helped re-establish the organisation as an important force at the forefront of the UK’s cycling and transport sustainability revolution.