PROTECT THE OCEANS
Greenpeace teamed up with Aardman to produce an animated film about the threats to our oceans from plastics, mining and overfishing. The perilous story is about a family of turtles just trying to get home safely through a polluted ocean.
Our job was to create a global buzz about the film and get as many people as possible to watch it online. After that, the aim was to encourage petition signatures, calling on governments to agree a strong UN Global Ocean Treaty.
So we took the original Aardman film and created a series of short, compelling edits. These made waves across social media, on selected websites, on digital screens in London tube stations and even in cinemas nationwide.