Greenpeace

GROWING MOVEMENTS

CHALLENGE
To help Greenpeace persuade the public to take action to protect our oceans from devastating plastic pollution by:

  • creating a global buzz around the campaign
  • attracting people to engage with it online
  • encouraging petition signatures


APPROACH
Aardman were enlisted to create an animated film ‘Turtle Journey’ highlighting the dire threats our oceans and the animals that live in them face. Campfire used these assets to create a wide reaching, digital first, integrated campaign, galvanising a movement of support.

The campaign outperformed all forecasts, driving over 4.9 million views and 8.6 million engagements. With thousands of petition signatures obtained.