Guide Dogs Sponsor a Puppy

Guide Dogs


Training a guide dog takes years and costs many thousands of pounds – which is why Guide Dogs relies on its popular Sponsor a Puppy scheme to raise funds.

When we were asked to create a new Sponsor a Puppy DRTV advert, we made it all about joy. The joy that a sponsor feels as they watch their puppy grow and learn. The joy that someone with sight loss experiences as their guide dog helps them discover confidence and freedom.

By telling the Sponsor a Puppy story from both viewpoints, we’ve produced a compelling advert that works doubly hard to attract new sponsors.