Help for Heroes

Keeping a promise

CHALLENGE
Help for Heroes was born from the need to do more for injured veterans returning from Iraq and Afghanistan. As these wars ended and media coverage ceased, the charity needed to find a way of connecting with the public.

APPROACH
We created a new strategy and template for new targeted appeals and all future fundraising. As the first part of this, we launched a new proposition and experience – The Heroes’ Promise.

The idea is designed to appeal to people’s sense of patriotism and provide a practical way for the nation to repay the debt we owe to those who promised and sacrificed so much for us.