Independent Age


We wanted to create a press advert for Independent Age, encouraging readers to consider leaving a gift in their Will to the charity’s work for older people.

Independent Age believes that we should all be enjoying a happy, dignified life, no matter what our age. So instead of making our legacy advert sound sombre, we decided to make it joyous.

This upbeat, almost playful tone sets it apart from other legacy adverts, and sums up the transformative effect that a gift could have on future generations of older people.