Independent Age

Send Joy This Christmas Direct Mail

Being alone at Christmas is the sad reality for many older people in the UK. Independent Age are helping to tackle loneliness all year long with its Friendship Service: providing regular company to older people over the phone or face-to-face.

The charity wanted a fundraising campaign to highlight the problem of loneliness at Christmas and how they are trying to reduce it by sending friends to older people.

So we invented Joy, and asked people to do one simple thing: give a donation to help send her and bring comfort to a lonely older person at one of the loneliest times of the year.