ITV

Annabel’s Kitchen

ITV briefed our digital agency MO Campfire to create a website to accompany their new kids’ cookery show, to get children and parents into the kitchen and having some fun!

We created a highly-interactive, experience for kids and parents, based on the idea of scenes from a pop-up book. Each scene echoed the TV show’s studio set and included downloads, 3D animations, games, illustrated cookbook, character biographies and reward stickers.

The site proved highly popular with kids and parents – and picked up some juicy awards along the way.