Practical Action

Sudan Aid Match Appeal

Practical Action puts ingenious ideas to work so people in poverty can change their world. Those ideas are needed more than ever in North Darfur, where climate change has destroyed farmers’ land and livelihoods.

So we created a direct mail, press and insert campaign that demonstrated how, with Practical Action’s innovative help, people are ‘turning the tables on climate change’. Growing crops on lifeless desert. Planting hope where there was once despair.

And because every pound donated by a certain date would be matched by the UK government, we made sure to make the appeal super-urgent.