Practical Action


To persuade people to join the climate change movement first we must convince them it is possible to win. Practical Action asked us to find a new way to recruit thousands of people to support their work, illustrating how their ingenious solutions can create lasting change.

We created a powerful proposition, Turning the Tables on Climate Change, to reflect both the motivations of people sympathetic to the cause, and the potential impact on vulnerable communities.

We supported this with a brand playbook showing how to implement the proposition across all audiences. The three-month campaign smashed its targets and picked up several industry awards.

We Can Defy Climate Change