Practical Action

PROTECTING OUR PLANET

CHALLENGE
To persuade people to join the climate change movement first we must convince them it is possible to win. Practical Action asked us to find a new way to recruit thousands of people to support their work, illustrating how their ingenious solutions can create lasting change.

APPROACH
We created a powerful proposition, Turning the Tables on Climate Change, to reflect both the motivations of people sympathetic to the cause, and the potential impact on vulnerable communities.

We supported this with a brand playbook showing how to implement the proposition across all audiences. The three-month campaign smashed its targets and picked up several industry awards.

We Can Defy Climate Change