RAF Association

making a moment

CHALLENGE
Galvanise the nation into celebrating the 80th anniversary of the Battle of Britain, by saluting ‘the many’ who gave their all for the freedom we enjoy today.

APPROACH
Our stirring campaign sought to remind the nation of the heroic sacrifices made by millions of ordinary people during the Battle of Britain in 1940. We harnessed the power of nostalgia and patriotism, encouraging people across the country to actively take part in ‘The Greatest Salute’. Thousands of people returned their personal tribute to the heroes of the Battle of Britain, and these many heartfelt messages were buried in a special time capsule.

For the RAF Association, the campaign was hugely successful in terms of both brand engagement and lead generation.