RNIB FEEL GOOD FRIDAY LOTTERY INTEGRATED LAUNCH
The RNIB Lottery needed a rebrand to compete in a tough lottery market. The charity also needed a new lottery website to boost its online presence and improve conversions.
We injected life back into RNIB’s gaming activity by creating a new and fully accessible RNIB sub-brand that people would enjoy being a part of: the RNIB Feel Good Friday Lottery.
Then we designed and built a new lottery website for RNIB, creating an online lottery experience that is both accessible and fun to use. The new brand and the website launched successfully, delighting the client and players.
You can view the RNIB FEEL GOOD FRIDAY LOTTERY website here.