LILY-GRACE INTEGRATED CAMPAIGN
9-year-old Lily-Grace loves RNIB’s Talking Books service. It allows her to indulge in the wonderful world of literature absolutely free and she says it makes her feel magical and special.
The only issue is that there are still only a small percentage of titles available for blind and partially sighted people like Lily-Grace to enjoy.
This integrated appeal which included a direct mail pack, emails and an online film invited supporters to help RNIB record new titles. The results exceeded all expectations.