RNIB

HELPING CHILDREN FLOURISH

CHALLENGE
To deliver a Christmas cash appeal for RNIB and support their work for children with sight loss.

APPROACH
9-year-old Lily-Grace loves RNIB’s Talking Books service. It allows her to indulge in the wonderful world of literature absolutely free.

The issue is that there are only a small percentage of titles available for blind and partially sighted people like Lily-Grace to enjoy.

This integrated appeal invited supporters to help RNIB record new titles, by putting Lily Grace herself into her favourite story, the Nutcracker. The results exceeded all expectations and won multiple creative awards.