To create a new DRTV approach to connect with more family-based profiles about UNICEF’s role in safeguarding children’s rights across the world.
A novel way to showcase UNICEF’s incredible work through an innovative new product, Paddington’s Postcards.
Families who signed up would receive postcards from Paddington Bear sent from around the world. The product is fun and engaging yet pulls through the depth of UNICEF’s projects around the globe. It was the charity’s best performing DRTV creative in 2020.