In 2019, Unicef launched a unique product called Paddington’s Postcards. For a monthly donation of £8, parents receive a colourful, engaging way to teach their children about different cultures around the world.

Unicef asked agencies to pitch ideas on how the product could be best sold on DRTV. The trick was to use existing assets, stills and clips to make an advert that would appeal to children and parents alike.

Our lively ‘exploring’ idea won the day, portraying Paddington’s Postcards as an exciting adventure that will take your child to every corner of the globe.