WaterAid

WINTER APPEAL

Around the world, 844 million people don’t have access to clean water. As part of their award-winning ‘Access Denied’ campaign to bring clean water to everyone, everywhere, WaterAid asked us to develop a series of ideas.

These included a brand new creative proposition for their Winter 2019 appeal, an email strategy for supporters, together with multiple direct mail packs.

We focused on a community in Madagascar that had only ever known dirty water. Using the power of personal testimonies, we showed there is a different story to be told… one where clean water, decent toilets and good hygiene can create a fairer world for all.