WaterAid

PRESERVING PRECIOUS RESOURCES

CHALLENGE
Around the world, 844 million people don’t have access to clean water. WaterAid asked us to recruit and develop supporters to help put that right.

APPROACH
We developed ‘Access Denied’ an integrated value based creative campaign focussing on a community in Madagascar that had only ever known dirty water.

Using the power of personal testimonies, we showed there is a different story to be told… one where clean water, decent toilets and good hygiene can create a fairer world for all.