The Wildlife Trusts


It’s easy to fall in love with the UK’s beautiful wildlife; but sometimes love isn’t enough. We needed to turn people’s love of wildlife into support, so we created a multimedia campaign for The Wildlife Trusts with an impassioned plea: ‘say YES to wildlife’.

The recruitment campaign ran to coincide with the release of the 2016 State of Nature report, and featured BBC Countryfile presenter, Ellie Harrison. It also broke across digital and print, striking a cord in the hearts of nature lovers and garnering them into action.