The Wildlife Trusts

SAVING WILDLIFE

CHALLENGE
To turn people’s innate love of wildlife into support to help it survive and flourish.

APPROACH
It’s easy to fall in love with the UK’s beautiful wildlife; but sometimes that isn’t enough. We created a multimedia campaign for The Wildlife Trusts with an impassioned plea to galvanise people to put their money where their heart was and ‘Say YES to wildlife’ with a donation to support the Wildlife Trust’s vital work across the country.

Our integrated recruitment campaign ran to coincide with the release of the annual State of Nature report, and featured BBC Countryfile presenter, Ellie Harrison and Sir David Attenborough. The campaign struck a chord in the hearts of thousands of nature lovers and garnered them into action.