Wood Green


Every day at Wood Green, the Animals Charity, hundreds of sick and abandoned pets receive lots of love, care… and grooming.

So when Wood Green asked us to come up with ideas for a mass participation event to raise funds, we thought…why not ask people to give up their own grooming routines? And so the Bad Hair Day Challenge was born.

By binning the brush and banishing the beard trimmer, it’s a great way for people to take on a fun, social, viral challenge while supporting animals in need.