SECOND CHANCE DRTV
Sometimes, you don’t need many words to express a powerful story. You just need the truth. For Wood Green, the truth of what they do – giving animals who have been hurt, injured or abandoned a second chance at life – was a strong enough story to be told in a simple and honest way.
This approach, using pure emotion rather than pure technique, formed our test campaign. Brave and new, that’s our MO.