World Vision

ENDING POVERTY

CHALLENGE
To develop a recruitment campaign to support World Vision’s work tackling the causes of poverty and injustice in nearly 100 countries.

APPROACH
World Vision’s child sponsorship is a rewarding experience for both child and sponsor. The strength of this relationship led to our Unforgettable Summer campaign, which told the story of children who want to share more of their world with sponsors.

We successfully utilised a mixture of Facebook’s ads, Instant Experience, banner ads and interstitials to immerse hundreds of potential high value sponsors in the story and lead them to our campaign landing page.